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Harry Potter Scene It coming to Video On Demand

PHILADELPHIA and SEATTLE, April 21 /PRNewswire/ -- Comcast Corporation, the nation's leading provider of cable, entertainment and communications products and services, and Screenlife, LLC, creator of the world's top-selling board game, Scene It? The DVD Game(TM), today announced an agreement to develop customized Video On Demand (VOD) versions of the popular movie and TV trivia games.

Comcast and Screenlife began offering VOD versions of the wildly popular trivia games for the whole family, including movie, TV, James Bond and Jr. editions, earlier this year on the cable provider's ON DEMAND service, which has generated more than two billion program views since 2004. Since launching in February, the Scene It? interactive games have quickly become one of the most-popular original programs on Comcast ON DEMAND and have already put thousands of customers' trivia knowledge to the test.

This week, the companies will debut a special Harry Potter-themed edition based on the successful Screenlife board game that coincides with the VOD premiere of Harry Potter and the Goblet of Fire on Comcast ON DEMAND, marking the first simultaneous release of an on-demand movie and a Screenlife on-demand game.

Wizards-in-training looking to test their Harry Potter knowledge can trade their wands for their remote control beginning April 21. Comcast Digital Cable customers can select the Harry Potter edition of Scene It? On Demand in the "Free Movies" section of the ON DEMAND menu - there's no additional charge to play, and no boards or game pieces are necessary. Based on the popular DVD games - one of the fastest-growing categories in the game industry - players compete by answering a series of fast-paced questions based on video clips, images and visual puzzles.

"Scene It? On Demand gives our customers a fun, new way to test their trivia skills anytime they want, and is something they can't find with satellite or other providers," said Matt Strauss, Vice President of Content Acquisition for Comcast. "Our partnership with Screenlife gives us a unique way to introduce movie and television fans to our extensive VOD library through an engaging, visual, interactive game."

"As the leader of the DVD game industry, Screenlife is working to broaden its presence in new entertainment platforms," said Dave Long, Co-founder and CEO of Screenlife. "Partnering with Comcast is a great way to offer interactive, family friendly entertainment to customers anytime they want to play."

Launched in 2002, Scene It? is the original DVD game. Today, the pop- culture phenomenon is the top-selling DVD board game of all time, selling ten million games and commanding nearly 75 percent of the entire DVD game marketplace. The popularity of the Scene It? brand, which generates more than $200 million in annual sales, is widely credited with reviving the board game industry.

Scene It? On Demand trivia games are available on The Fan(TM), Comcast's innovative multimedia broadband player on Comcast and Screenlife plan to introduce dozens of additional Scene It? On Demand games in the coming months.

Comcast offers more than 7,000 ON DEMAND programs a month, with the vast majority available for no additional cost. Comcast's ON DEMAND library includes more than 800 movies each month, music videos and programs, kids' shows, sports highlights, news and informational programs.

Published April 21, 2006

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