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by David Haber, Wizard News Wizard

Products from Alivan's were featured on the Today show on NBC in their segments about Harry Potter and the Half-Blood Prince last week.

NBC called up Alivans and ordered wands, brooms, robes, ties, scarves, and other items for the segments they did about the release of Harry Potter and the Half-Blood Prince.

On Wednesday, Jim Dale, voice of the Harry Potter books in America, appeared on the Today show and read a passage to of Harry Potter and the Order of the Phoenix, to an assembled group of kids holding wands and wearing Hogwarts scarves and Harry Potter glasses.

And on Thursday the Today show held a Harry Potter trivia game, and in the picture above you can see Alivan's brooms, the contestants wearing robes and Katie Couric and Matt Lauer wearing wizard hats, all supplied by Alivan's.

Alivans says they were very excited and flattered to be asked to provide the props and giveaways for the Today show last week, and hopes everyone enjoyed seeing them!

More information:
• Alivan's

Published July 17, 2005

This article is Copyright © 2005, David Haber, and may not be reproduced on other web sites or in print, in whole or in part, without expressed permission

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