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LOS ANGELES, July 1 -- Harry Potter and the Half-Blood Prince doesn't open until two weeks from today (July 15), but online ticket service Fandango is already reporting strong advance ticket sales for the film, currently representing 28% of ticket sales on the site.

According to an ongoing Fandango survey of nearly 2,000 moviegoers planning to see Harry Potter and the Half-Blood Prince:

• 83% of respondents have seen all of the Harry Potter films in a theater.

• 86% have read all seven Potter books.

• 56% of respondents say Half-Blood Prince's release date change (from November '08 to July '09) has not affected their interest in the film, while 32% say they are even more interested in seeing it this month than they were in 2008.

• 40% say they plan to see the movie in both the standard format and in the IMAX presentation.

• 49% of respondents are 18-34 years old; 31% have kids.

One of the Web's top movie and entertainment destinations, Fandango sells tickets to more than 16,000 screens. Fandango entertains and informs consumers with reviews, commentary and trailers, and offers the ability to quickly select a film, plan where and when to see it, and conveniently buy tickets in advance.

As a bonus for Harry Potter fans, everyone who buys an advance ticket for Harry Potter on Fandango will receive a free iTunes download of the song Friends and Love, from the Harry Potter and the Half-Blood Prince soundtrack.

Click here for more info on tickets and the free song download.

Published July 1, 2009

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